Birdseye College Price Comparison.  This tool assists students in their initial exploration of prospective colleges, giving them personalized estimates for the total 4-year cost of an education from each college they are interested in. It incorporates historical data about prices charged by colleges with personal information about the individual student to provide side-by-side price estimates tailored to the student.  The ultimate goal is to tame the spiraling cost of tuition through increased market transparency.